Marketing your home is designed to maximize the number of potential buyers who visit your home. The discussion below is general and does not include all of the methods we will use to market your home. Depending on the specifics of your home, we may use additional marketing techniques.
Marketing to the Public
1. Placing a sign in your front yard seems like a simple process and it is. Simple as it is, it is also one of the most effective ways to let the public know your home is available. As potential buyers drive through the neighborhood where they want to live, they make note of the houses they like and call the number from the sign. This is also one of the reasons, your exterior appearance must be attractive.
2. Numerous studies have shown over 80% of home buyers begin their search on the internet. For this reason, we maximize the internet exposure of your home. In addition to the MLS listing, realtrac.com, The Keller Williams Listing Service and our websites, we also list your property on numerous real estate search websites. The box on the right indicates some of those sites.
3. Because potential buyers look to the internet for their next home, we create a unique website exclusively for your home. This website is advertised on the yard sign, in all advertising and in all specialized mailings, brochures and communications with prospective buyers.
4. Open Houses offer an oppoptunity for the public to see your property without scheduling a showing through their agents. One of the first open houses we will do is a neighborhood open house to let your neighbors know your home is available. The results are mixed on the effectiveness of open houses. We will discuss an open house schedule.
5. The Keller William's office has a steady flow of potential buyers. Those who are potential buyers for your home will get the first opportunity to see your home.
6. We take 30+ pictures of your property to show both the public and the brokerage community the best features of your home. We also create at least 3 virtual tours of your home in addition to the photos. These are displayed in the MLS listing, on our website and whenever your home is displayed.
Marketing to the Brokerage Community
1. Your home will be listed in the MLS available to all real estate agents.
2. We have a cooperating agreement with 200+ real estate agents throughout Middle Tennessee. We have agreed to display our listings on each other's websites. This exposes your home to an even wider range of real estate professionals and their buyers.
3. We regularly send email brochures and posters of our listing to the brokerage community. Our job is to make your home attractive to our buyers as well as the buyer prospects of the rest of the real estate community.
4. We hold Agent Open Houses and host agent caravans. |